Are Baby Boomers Trying Too Hard to Counter Aging?

I recently read a very interesting article on AARP.com about the anti-aging consumer culture that is growing with the aging boomer generation. By 2015, the market for anti-aging products is predicted to grow from $80 billon to a whopping $114 billion!  While this is good news to the businesses and entrepreneurs looking to capitalize on the boomer’s “forever young” mindset, others are concerned that the growth of the anti-aging industry has some negative cultural implications.

What do you think?  Read the article on AARP.org here:
http://www.aarp.org/health/conditions-treatments/news-08-2011/boomers-spending-billions-counter-aging.html/?intcmp=DSO-HP-SL1
 

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